About UsSuperior Auto Extras was established in 1991, when founders Eddie Klapova & Gene Student partnered to provide car wash operators an all-inclusive selection of retail merchandise, such as air fresheners, automotive accessories, and gift items to be displayed in car wash lobbies.
Eddie and Gene set out with the primary goal of providing the best products to supply their customers for resale, which gives operators a profitable retail section in their car wash lobby.
When Eddie and Gene, together as Superior Auto Extras embarked on their goals, they found a relatively untapped retail market opportunity. This opportunity was car wash patrons looking to browse and pass time while their cars were being washed or detailed. These patrons were seeking to fill certain car related retail needs, an opportunity for car wash operators to capitalize on a one-stop shop and increase profitability.
After opening in the greater Los Angeles area, they quickly grew to provide service from Sacramento down to San Diego. Superior Auto Extras continued to pursue growth in adjacent markets such as Las Vegas and Phoenix. Business was off and running.
After becoming the largest car wash lobby merchandise distributor out West, Superior Auto Extras set their eyes on becoming national.
Through the opening of an East Coast division, based out of Memphis, Superior launched their pursuit of the Mid-West and East Coast territories.
Today, Superior Auto Extras proudly serves and provides products to all 50 States from their two fully staffed distribution centers in Los Angeles and Memphis.
With more than 70 sales representatives frequenting all major and mid-major metropolitan territories, almost no car wash is out of reach.
For more than 25 years, Superior has remained family owned and operated.
As the company continues to thrive, Eddie and Gene remain confident that by never straying from their primary goal and continuing to put their customers’ best interest first, car wash lobbies will forever remain profitable.
In addition to Eddie and Gene’s commitment of providing the best products, the service of Superior Auto Extras’ trained sales staff enhances the look, layout, and selection of merchandise in every car wash lobby.
If you are already a customer of Superior Auto Extras, we appreciate your continued loyalty and support. If by chance, you are not a customer yet, then we look forward to the opportunity to service you soon!